By RUTH STYLES
With chests waxed and gleaming, make-up carefully applied and cheesy poses galore, it could only be TOWIE stars, Joey Essex and Mark Wright's 2013 calendars.
What's more, the tanned twosome aren't the only ones to get their pecs out. Joining them for 2013 is none other than hairy comedian, Keith Lemon. Ricky Whittle, Peter Andre and Tom Daley have also stripped for a good cause... their bank accounts.
Keith Lemon's calendar is - we hope - meant to be ironic, with the blonde dressed in an array of increasingly awful outfits, striking pose after hilarious pose all while pouting like a pro.
His TOWIE competitors, meanwhile, take it all incredibly seriously with poses growing increasingly athletic as the months go on.
Cheesy as Mark Wright and Joey Essex' efforts are, they have competition for the naffest calendar of 2013 title.
While Whittle plays it straight and sticks to straight-forward pouting in a variety of locations, Andre seems set on bringing Zoolander-style staring back into modelling fashion.
Shot after shot shows Andre gazing deeply into the camera lens and running through Zoolander's entire repertoire, starting with Blue Steel and ending with magnificent Magnum.
His consistency also extends to his wardrobe choices for the calendar, which in most images would appear to be next to nothing.
Calendar specialists, Calendar Club, say that Harry Styles and co are on course to sell more than 60,000 calendars by the end of the year - more than 2009's New Moon calendar, which sold a whopping 54,000 copies.
Also predicted to be popular is teen popstar, Justin Bieber's effort, which contains images of the squeaky-clean singer dressed in his best and smiling for the camera.
British Olympic diving star, Tom Daley's calendar is also doing well and is currently the third highest selling calendar of 2012 (after One Direction and Bieber), despite only being released in October.
Should you wish to get your hands on a Joey Essex, Mark Wright or Justin Bieber calendar to brighten up your mornings for 2013, you'll find them in one of Calendar Club's 300 stores nationwide or online at calendarclub.co.uk.