By HELEN COLLIS
He has created the first video to become a YouTube blockbuster - reaching one billion views with his Gangnam Style dance sensation.
Now South Korean rapper PSY may have another 'first' accolade to his name.
The rapper has been carved out of snow and made into a giant winter sculpture in Harbin, Heilongjiang, in China.
As part of the annual Harbin International Ice and Snow Sculpture Festival, PSY is one of the early installations attracting interest from the crowds.
And so there is no confusion about who the sculpture is meant to be, an actor is seen dancing 'Gangnam Style' in front of the giant piece.
The dance sensation has become a global phenomena thanks to the internet, and even US president Barack Obama and London Mayor Boris Johnson have admitted giving the dance a go.
Now PSY, the creator of the trend, has formed a central piece at one of China's long-standing traditional festivals.
Held since 1963, the north-eastern city is perfect for the event since its Siberian-influenced weather means temperatures are on average -17C in the winter.
Officially, the festival starts January 5th and lasts one month. However the exhibits often open earlier and stay longer, weather permitting.