By DAILY MAIL REPORTER
It is famously the only thing Marilyn Monroe ever wore in bed, but now Chanel want you to think that wearing their famous No.5 scent might just get Brad Pitt between the sheets... judging by their new much hyped campaign.
For the first time in its 91 year history, the perfume is being endorsed by a male celebrity.
And Brad Pitt, 48, has been chosen as the man for the task - though we're pretty sure the reported $7m (£4.32m) paycheck will have sweetened the job.
Chanel have also released a number of mini videos - a maximum of just eight seconds each featuring father-of-six Mr Jolie.
The one below features Brad staring broodily at the camera as he meditates on the ways of the world and one, undisputable, inescapable true love.
It's very intense, and about as close as any of us are going to get to know what Angelina, 37, experienced most days of her life.
Brad said in a statement, rather self-indulgently: 'What’s important to remember about Chanel N°5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during it’s inception. Chanel N°5 has always been the most iconic women’s fragrance.
'The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign ; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit,' he continued.
Director Joe Wright - whose previous works include two Keira Knightley movies Atonement and Anna Karenina - shot the full commercial, which premieres in full on 15 October.
Wright was also behind the recent cinematic Coco Mademoiselle commercial featuring Knightley haring around Paris on a motorbike.
In one sneak preview black-and-white photographs for the new campaign, artist Sam Taylor-Wood has captured the actor and director in a contemplative, mid-shoot mood.